Tech companies innovate relentlessly in product development. They blow our minds and have us lining up for hours for the next release, yet their branded merchandise often feels like an afterthought. Sometimes it’s out of place. Sometimes it’s rushed. And sometimes it quietly erodes the brand you’ve worked so hard to build. So if you’re … Continued
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FMCGs, we’re talking to you. Want your merch to cause a scene in 2026? Listen up. If branded products weren’t a major piece of your strategy in 2025, we’d wager your competitors are faster, greener, and better packaged than you. It’s a bold claim, so allow us to explain. The promotional product industry moves fast. … Continued
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Dear Brands That Like to Set Trends Here’s what 2026 looks like for custom-branded products. First, our credentials. At Good Things, our team scours the earth for amazing products so you don’t have to. We visit gifting trade shows worldwide, including Reed, PPAI, and ASI Chicago, to keep our finger on the pulse of what’s … Continued
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At Good Things, we only create good things. That said, some custom products this year didn’t just perform well; they took off. We’re talking warehouse-team-having-Groundhog-Day levels of demand. In 2025, we invested more than ever in custom product development with our socially audited, ethically approved factory partners and in-house team. We built countless bespoke pieces … Continued
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It’s September, we know. But here’s the thing… If you want the kind of corporate Christmas gifts that shout quality, precision, and personalisation, you order now. If you’re going to slap on a logo and build up a sweat wondering if it’ll arrive on time or if you’ll have to store it until next year, … Continued
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When you’re creating branded products, you’re handing over your most valuable asset: your brand. Every branded umbrella weathering a storm, every custom sock walking through city streets, carries your brand reputation with it. Product development can’t be an afterthought, and outsourcing design to third-party agencies lends itself to miscommunication, extended timelines, and a compromised vision. … Continued
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“I want to create a cult favourite promotional product for my brand. The design has to meet our guidelines perfectly. I don’t want another logo slapped on without a second thought. I want a product that’s intentional – one that people keep, wait in line for, and talk about.” Sound familiar? Whether you’re a marketing … Continued
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You’ve nailed the marketing campaign. The colours pop with brand personality, the chosen materials exude quality, and the designs are everything you hoped for and more. You’ve poured your creativity, time and budget into creating branded merchandise that truly represents your brand. But what if all that effort, all that investment, goes…nowhere? Yep, it’s time … Continued
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The last whispers of warmth are fading fast, and the great Aussie brands are already dreaming of cosy winter merch campaigns and Christmas-in-July cheer. Here’s a little insider tip: Creating a Good Thing that’s genuinely unique takes time (at least 8 weeks, to be precise). So, if you envision bestowing your clients, customers, team, and … Continued
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Levelling up our commitment to people and the planet with B Corp Certification At Good Things, we aim to be an eco-leader in the promotional product industry. We’re reinventing how brandable promotional products are sourced and ordered, making products look good, feel good, and do good. For years, we’ve been dedicated to minimising our environmental … Continued
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Ever pondered on how to boost sales without slashing prices? The answer lies in a well-executed Gift With Purchase (GWP) campaign. At Good Things, we specialise in completely customisable, bespoke products, and we regularly witness the power of GWPs in driving conversions and building brand loyalty. If there’s one thing we all know about sales … Continued
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Folks, let us introduce you to the top branded products of 2024, as voted by the great brands that placed orders with Good Things Australia. Now, our team stays ahead of the branded product industry curve. To bring our partners the best ideas, our sourcing team visits gifting trade shows worldwide to discover exactly where … Continued
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Between hanging the decorations, mapping out the festivities and mulling over the holiday gift list for loved ones, we’re hoping you’ve carved out time to show your appreciation to the people who keep your business running – your clients and team. If not, fret not. Being the gift extraordinaire that they are, the Good Things … Continued
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It’s no secret that our ambition at Good Things is to lead the way in the promotional product and merchandise industry as an eco leader. Over the years, we’ve made many strides in sustainability, doing what we can to minimise harm to our planet by recycling waste, reducing unnecessary travel, and working with our suppliers … Continued
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The upcoming seasons’ promise of beach days, barbecues, and outdoor adventures means the warm winter layers will soon be traded for lightweight tees, breathable caps, and new accessories and gadgets. But before we all hit the sand running, we’re daring you to ditch the generic gear this year and make a big branded splash with … Continued
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In honour of the weather heating up, we’ve decided to divulge our brandable product picks that’ll garner a warm reception from your team, clients and customers alike. So, here are the spring merch must-haves that’ll revitalise your branded product range and help you engage with your customers in fresh new ways. 1) The Outdoor Range: … Continued
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We’re all well aware that merchandise is much more than just a logo on a T-shirt. A branded product marketing strategy will build brand awareness, foster customer loyalty, improve consumer recall, and leave a distinct and memorable impression…when implemented correctly. So, to get the most out of your merch, it’s time to get acquainted with what … Continued
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This winter, we’re predicting a beautiful sight of comfortable, eco-conscious and bold designs, and we want to see your community walking in a winter wonder-brand. So, if you still need to get your seasonal merch orders in, here are the hot winter merch picks for 2024: 1) The Ugly Christmas Sweater & Apparel Because Christmas … Continued
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Yes, being a few months into the year, we’ve had a head start here. However… That only improves our accuracy in predicting which promotional product will take ‘the Most Popular Merch Trends of 2024’ award. So, whether you’re just dabbling in the branded merchandise space or already fully harnessing its marketing power, this list of … Continued
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Throughout my career in the branded marketing industry, people often ask me, “What’s good?” or “What’s a hot product?”. The general expectation is a one-size-fits-all answer. In some ways, a comparison might be asking a Car Journalist, ‘What car is good?’ The simple answer is, it depends. Are you looking for the wow factor? … Continued
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It might be obvious, but the key to a successful brand is… successful branding. What do we mean by this? It means you need to master your brand’s visual identity, tone of voice and brand personality. Ask yourself, what do you want your audience to interact with? In this blog, we will look at how … Continued
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If you’ve ever dabbled in the world of design or digital illustration, chances are you’ve heard the term “vector file” thrown around. But for those who are unfamiliar with this design terminology, you might be asking, what exactly is a vector file? And why is it so important? Today, we’re explaining what a vector file … Continued
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It’s almost that time of year again, when the shelves are filled with tinsel and Christmas songs replay in your head wherever you go. Which is why this year, we’ve put a spin on the iconic Christmas classic ‘12 Days of Christmas’, to inspire you with your End-of-Year employee gifting. ‘Tis the season to spread … Continued
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Get ready to explore practical and genuine End-of-Year employee gifts. If you’re on the lookout for fresh and innovative employee SWAG (Stuff We All Get) ideas, you’re in the right place. We’ve gathered an impressive collection of 37 gifts that will take your regular End-of-Year appreciation to a whole new level. Say farewell to mundane … Continued
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